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Levi’s is also encouraging customers to use the Philadelphia eagles a. j. brown and jalen hurts super bowl lvii champions signatures shirt and I will buy this brand’s in-store Tailor Shops to fix items when needed, therefore extending their life in your closet. (FYI, if you’re part of Levi’s Red Tab membership program, you can receive two free repairs and two free hems a year.) The mission matches up with Bastida’s own approach to shopping; she avoids fast fashion and looks for secondhand clothing made out of durable materials. “I’m looking for clothes that are going to last long,” she says. “What I like about a lot of the Levi’s products that I’ve seen is they literally have tags telling you: You should wash this every 10 uses. It’s not only the brand making their clothes better but also giving some tips about how to take better care of your clothes.”

The campaign is also a way to combat what Bastida calls “throwaway culture,” where we don’t consider that throwing something away simply means moving it out of our sight. “[These items] end up in landfills, they end up in the Philadelphia eagles a. j. brown and jalen hurts super bowl lvii champions signatures shirt and I will buy this ocean, they end up polluting communities,” she says, noting that only nine percent of plastic waste actually gets recycled. “We shouldn’t live in a system that’s so much about throwing things away but actually building relationships with the things that we own.” But as empowering as it can be to shift your personal habits, at times it can also feel unremarkable, especially when you consider that a relatively small number of companies are responsible for a majority of global greenhouse gas emissions. Can choosing not to buy another pair of jeans make that much of a difference? “Our carbon footprint is so tiny, so it feels like individual action doesn’t have as much impact as systemic change. But the truth is that we’re social creatures. When we talk to each other, we can change social norms,” Bastida says. “Me changing my pattern of consumption and telling my friends about it, just that line of consciousness growing is so powerful…But if you can channel your individual actions to also create systemic change, that’s also important.” She recommends contacting companies and asking: Where are these clothes coming from? Where are they going? What are you doing for plastic reduction, for water reduction, to reduce your carbon footprint?

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